Auri exists to systematise a shift in thinking: that every senior professional is, before anything else, a company, with her own identity, positioning, presence and model for generating value. The brand gives form to the method Joice Stolnberger built across twenty years in fashion retail, sixteen of them as a senior executive, and it had to be two things at once; authority and warmth, company and person.
The name carries that synthesis. Aurora, the light that announces what is coming before the world can see it. Marcus Aurelius, the depth of someone who leads from within. And aurum, gold as the kind of value that does not depreciate under pressure.
From the same field comes saffron, one of the goddess Aurora's symbols and known as red gold. Harvested from the stigma of the Crocus sativus, its floral symbolism runs through the whole identity.
