Straight after the Gar clinic identity was finished, we developed Dr Lorenzo Cavassin's personal signature. The idea was to gather every front of his work under his own name: his teaching, the clinics where he practises, and his own.
The signature is built from Lorenzo's name and behaves almost like a logo, marking authorship and intellectual property on every undertaking. What sets it apart is a variable element: a simplified symbol of teeth that changes with every use.
The mechanic is simple. The symbol is a reduced drawing of the actual smile of the patient being treated. Signing a case therefore carries the line of that particular person's smile, so the mark adapts, individually, each time it is used.
