We Are Too Fashion is a fashion media brand whose identity had to resolve a tension that isn't obvious at first: it needed to be strong and recognisable without competing with the content it presents. The focus has to stay on the people and on what they have to say.
The answer came from a principle of fashion itself. A good outfit stands out through colour, through shape or through texture; it never needs all three at once. Most brands differentiate through shape or colour. WATF is singular because it chooses texture.
Specifically, it uses textures drawn from the textile world itself, captured at very high quality, to give physical presence to the digital content it publishes.
